Rob Cowie

Rob Cowie

Track: UI & UX

Topic: Competitive Advantage through User Experience Design

Join us in an interactive session @APPortunity (24th January, 2018, Duration: 45 Minutes, 4:00 PM to 4:45 PM) in one of our Session Halls for “UI & UX”.

In today’s Era of Experience, the most effective way of creating and increasing your competitive advantage is through the practice of User Experience Design methodologies.

Join the interactive session with Rob and get an insight to the practical ways of creating and increasing the competitive advantage of your app through User Experience methodologies. Creating the best version of your app that meets and exceeds both user and business needs..


Rob is an experienced designer and is passionate about anything digital, especially in combining technology and design to create exceptional experiences. User-Centred Design, Design Thinking, and User Experience are his areas of expertise, and his goal is to promote these disciplines by creating and implementing strategic initiatives, building and managing effective teams, and constantly innovating in the space. He enjoys sharing his knowledge and experience through running courses, part-time lecturing, presenting, blogging and speaking at conferences. He is currently Head of User Experience and Design at Discovery, one of South Africa’s biggest financial institutions.

Interested in Attending? Register Now!

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